What does DoubleVerify do?

What does DoubleVerify do?

About DoubleVerify

DoubleVerify is the leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms.

What is DoubleVerify brand safety?

DV’s brand safety and suitability solution provides maximum protection for global media buys — across channels and formats, from programmatic avoidance to post-bid monitoring and blocking.

How many employees does DoubleVerify have?

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What is programmatic digital advertising?

Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as opposed to traditional (often manual) methods of digital advertising.

Is DoubleVerify a DSP?

NEW YORK, November 2, 2020 — DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the launch of Authentic Brand Safety targeting on Google Marketing Platform’s demand-side platform (DSP), Display & Video 360.

Who are DoubleVerify competitors?

DoubleVerify’s competitors and similar companies include Tremor International, Quantcast, Webtrends, Sizmek, Comscore and Integral Ad Science. DoubleVerify is a company that provides software for digital media measurement, data management, and analytics.

What is the difference between brand safety and brand suitability?

Brand suitability is about balancing reach and protection according to a brand’s own unique requirements. Whereas safety is not specific to a specific brand, suitability differs from brand to brand.

What is authentic brand safety?

Authentic Brand Safety enables consistent activation of brand suitability criteria in a pre-bid setting, helping advertisers reduce block rates and enhance return on their digital investment. Seamless Protection.

Is DoubleVerify a good company to work for?

Is DoubleVerify a good company to work for? DoubleVerify has an overall rating of 4.0 out of 5, based on over 151 reviews left anonymously by employees. 74% of employees would recommend working at DoubleVerify to a friend and 72% have a positive outlook for the business.

Is DoubleVerify owned by Google?

Google also said last week it will add a new tool to make it easier for ad buyers to dynamically block sites and domains that don’t meet their brand safety standards. Providence Equity Partners acquired a majority stake in the now 13-year-old DoubleVerify in 2017.

What are the 4 main components of programmatic?

Four major components make up the basic framework of a programmatic advertising ecosystem. A demand side platform (DSP), supply side platform (SSP), data management platform (DMP), and an ad exchange.

Is Facebook programmatic advertising?

Facebook Advertising is a form of Programmatic (Mobile) Advertising.

Why is brand suitability important?

Brand suitability builds on brand safety by displaying advertising in the right environments to the right audience. It involves targeting contextually relevant content based on a deeper understanding of that content and your audience.

What are IAS 7 brand safety categories?

IAS has identified and reports on seven core brand risk categories: Adult content, alcohol, hate speech, illegal downloads, illegal drugs, offensive language and violence.

What is brand safety in dv360?

In addition to filtering inventory using brand safety levels, you can also block inventory based on the subject matter of its surrounding content. Sensitive category blocking in Display & Video 360 uses proprietary Google technology to classify content and block based on a variety of signals.

Who uses DoubleVerify?

Who uses DoubleVerify?

How does DoubleVerify make money?

DoubleVerify earns its revenues from three key sources– advertiser-direct revenue, advertiser-programmatic revenue, and supply-side revenue.

What is an example of programmatic marketing?

An example of a highly effective programmatic marketing campaign was run by the digital and print publication The Economist. The Economist aimed to persuade readers to try the publication which covers topics from technology and finance to books and arts.

What is programmatic marketing?

What’s the definition of programmatic marketing? A simple definition of programmatic advertising by Digital Marketing Institute is: “The use of software to buy digital advertising”. Programmatic marketing means distribution of ads when humans aren’t directly involved in process.

Is Google ads a DSP?

Google Ads (formerly known as Google AdWords) is Google’s own advertising service which allows you to place search results for your website on a search engine results page by paying for them. Technically Google Ads is a DSP.

What is brand safety floor?

The Brand Safety Floor identifies 13 content categories that pose risk to advertisers, whereby advertisers might choose to adopt a “never appropriate” position for their ad buys.

What is IAS pre bid?

Beeswax has an integration with Integral Ad Science (“IAS”) for pre-bid targeting across exchanges. Pre-bid targeting is done through special segments that may be targeted for: viewability, suspicious activity, brand safety, anti-fraud and content categories.

What is pre-bid and post bid?

Pre-bid is almost exclusively applied within programmatic environments—this is why pre-bid segments are most often found within a DSP’s user interface. Post-bid blocking can be applied anywhere, not just on programmatic buys but on direct ones, too.

What are brand safety tags?

Through PMAL, TAG empowers brands and their partners to stem the flow of ad revenue to mobile apps with pirated content. PMAL is part of the Brand Safety Certified program, or TAG members may purchase it separately. Learn More About TAG Membership.

What are the 4 types of programmatic inventory?

There are several different ways of offering and acquiring inventory in the programmatic ecosystem. The four main ways are: open auctions, private exchanges, preferred deals, and programmatic guaranteed deals. Each of these programmatic deals offer their own unique benefits.