What is the true meaning of persona?
A persona is the image or personality that a person presents in public or in a specific setting—as opposed to their true self. The word is especially used in the phrase public persona, referring to the personality that a person presents in public and that they are known for by most people.
What is another word for persona?
In this page you can discover 12 synonyms, antonyms, idiomatic expressions, and related words for persona, like: character, personality, image, mannerism, alter ego, real, sensibility, portrayal, personage, role and theatrical role.
Why do people put on a persona?
People may choose to wear a social mask or use a persona to make themselves appear more socially desirable. This is used to impress potential partners or to make new friends. People can have multiple personas that they use in various situations; this can include work, being with friends, at home, etc.
What does the Greek word persona mean?
Borrowed from Latin persōna (“mask; character”), of uncertain origin. Possibly from personō (“to sound through”); or from Ancient Greek πρόσωπον (prósōpon, “face; appearance; mask used in ancient theatre to denote a character or, more generally, a social role”); or from Etruscan 𐌘𐌄𐌓𐌔𐌖 (φersu).
What are examples of personas?
In the business world, a persona is about perception. For instance, if a businessman wants others to think that he is very powerful and successful, he might drive a fancy car, buy a big house, wear expensive clothing, and talk down to people that he thinks are below him on the social ladder.
What is a persona character?
Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you understand your users’ needs, experiences, behaviors and goals.
What is opposite of persona?
Antonyms. clear shallow loose thin light-footed nonindulgent lively.
What is a character persona?
The persona, pluralized as personae or personas, is a chosen voice by which a work or story is told, always for a storytelling purpose. A persona can also be a character or mask someone (like a performer, for instance) puts on for the purpose of elevating their work and/or concealing their own identity.
What is an example of a persona?
For example, a child going to a new school for the first time wants others to think that he is popular, cool, and unafraid. He dresses in fashionable clothing, and he walks in with confidence and says hello to everyone. He is presenting a brave persona of a likable and popular kid.
Is persona the same as personality?
In short, a personality is the interests and characteristics that set a person apart from others, a personage is someone important, and a persona is a personality that is affected or false.
What are the 4 personas?
Competitive, Spontaneous, Humanistic, and Methodical are the four types of online purchasing personas. Knowing how each persona thinks and acts could help you exponentially when creating your online strategy.
What are persona behaviors?
Behavioural personas primarily describe target audiences that are grouped by behaviours rather than demographic traits. In this context, a persona represents a group of consumers rather than a single entity with similar ways of thinking and behavior in relation to a specific service.
What are the different types of personas?
3 Persona Types: Lightweight, Qualitative, and Statistical.
How do you use persona in a sentence?
Example Sentences
His public persona is that of a strong, determined leader, but in private life he’s very insecure. The band takes on a whole new persona when they perform live.
What is an archetype vs persona?
Personas and archetypes are functionally the same. They represent the same data and insights about our users’ behaviors, attitudes, goals, and pain points. The difference between them is that personas have a human face, with a name and biographical information, whereas archetypes take the form of an abstraction.
What are different types of personas?
3 Persona Types: Lightweight, Qualitative, and Statistical
- Proto personas, meant to quickly align the team’s existing assumptions about who their users are, but not based on (new) research.
- Qualitative personas, based on small-sample qualitative research, such as interviews, usability tests, or field studies.
How do I make myself persona?
5 terrific tips for creating user personas
- Don’t confuse demographic and persona.
- Start small, expand after.
- Don’t just ‘come up’ with personas: base them on real people.
- Talk to your users in person, if you can.
- Keep an open mind.
What are the 3 types of persona?
Is persona an archetype?
The persona is one of the archetypes that plays a very prominent role for most of us. The persona refers to the social mask you wear in public. It is the part of your conscious self that you present to the outside world; it is the image you wish to present to others.
What are the different types of persona?