How much did the Ice Bucket Challenge raise for ALS?
$115 million
The initiative became a huge fundraising success, bringing in $100 million dollars in a 30-day period and $115 million over the summer.
What were the benefits of the Ice Bucket Challenge?
The Ice Bucket Challenge generated $115 million for the national office of The ALS Association in 2014, which spurred a massive increase in the Association’s capacity to invest in promising research, the development of assistive technologies, and increased access to care and services for people with ALS.
How long until there is a cure for ALS?
ALS is fatal. The average life expectancy after diagnosis is two to five years, but some patients may live for years or even decades. (The famous physicist Stephen Hawking, for example, lived for more than 50 years after he was diagnosed.) There is no known cure to stop or reverse ALS.
How did the Ice Bucket Challenge go viral?
Awareness. In mid-2014, the Ice Bucket Challenge went viral on social media, particularly in the United States, with people, celebrities, politicians and athletes posting videos of themselves online and on TV participating in the event.
Are we any closer to a cure for ALS?
Amyotrophic lateral sclerosis (ALS) is a neurodegenerative disorder that affects as many as 30,000 people in the United States, with 5,000 new cases diagnosed each year. It weakens muscles over time, impacting physical function and ultimately leading to death. There is no single cause for the disease and no known cure.
What is the ALS Ice Bucket Challenge really about?
The Ice Bucket Challenge is a viral initiative to gain understanding of ALS via social media and other shared media outlets: We all know that in today’s day and age, media is one of the most effective ways of getting a message across. Just as breast cancer awareness has a month dedicated to it, ALS is trying to gain the same sharing of
Why do we need the ALS Ice Bucket Challenge?
1) IT’S SIMPLE The best ideas are always the simplest, and what is more simple than pouring a bucket of ice water on your head? 2) IT’S SOCIAL (MEDIA) Everybody wants to feel important. And we want to share that feeling of importance with the world. 3) IT’S POSITIVE
How much money has ALS Ice Bucket Challenge raised?
The challenge raised an estimated $135+ million worldwide, with $4 million of that going to the ALS Therapy Development Institute (ALS TDI). There is still no cure for ALS but every dollar raised gets us closer. So, now what? We do it all over again – every August until there is a cure for every single person living with ALS.
What do you think of the ALS Ice Bucket Challenge?
Unlike the M4M that requires certain medical testing and a time dedication, the Ice Bucket Challenge has relatively no barriers to participation. It is content that can be created and viewed by users of all ages.