Which social media do Indians use the most?
Social media users were the highest across India as of February 2021 for messaging app Whatsapp, at 530 million. YouTube followed during the same time, with Facebook ranking third.
When did social media boom in India?
Use and growth, 2014-19
Next was Facebook, in existence in India since 2006, which is used by 32%, followed closely by YouTube that started in 2005, at 31%. Instagram, which arrived on the scene in 2010, was used by 15% adults, and Twitter, operating since 2006, was the least popular with 12% users.
Did you know facts about social media 2022?
Social Media Statistics 2022 Summary
- Active social media users have passed the 4.55 billion mark.
- The average daily usage of social media is 2 hours and 27 minutes.
- Facebook has 2895 million MAU (monthly active users).
- Instagram has 1393 million MAU.
- Twitter has 363 million MAU.
- Pinterest has 454 million MAU.
What age group is most active on social media in India?
Active Social Media Users in India
Median age of India is 27.1 years. Millennials and Gen Z are the main contributors for social media usage in India. 52.3 % of social media results come from millennials. 28.4 % of social media conversations are from Gen Z and 15.1 % from those aged 35-44.
What caused the rise in use of digital media in India in 2016?
The pandemic fuelled the adoption rate of digital in India coupled with the high consumption of digital video and the growth of regional content.
Which is the fastest growing social media platform?
The latest data shows that the fastest-growing social network is TikTok. The ByteDance-owned company first made headlines for its rapid growth when it launched in 2018.
What percentage of Indians use social media?
In 2020, over 50 percent of India’s population was accessing social networks. It was estimated that by 2025, this penetration of social networks would be 67 percent of the country’s population.
What are the top 5 social media platform?
The rankings on our list are based on the number of Monthly Active Users (MAUs).
- 1. Facebook — 2.9 billion MAUs.
- YouTube — 2.2 billion MAUs.
- WhatsApp — 2 billion MAUs.
- Instagram — 2 billion MAUs.
- WeChat — 1.26 billion MAUs.
- TikTok — 1 billion MAUs.
- Sina Weibo — 573 million MAUs.
- QQ — 538.91 million MAUs.
Which social media most popular?
Facebook
With nearly 3 billion monthly users, Facebook is inarguably the largest and most popular social media platform in the world.
How many teenagers use social media in India?
According to the data majority Indian youth comprising 85% of non – adult users have access to smartphones. Most of them are online five hours a day and 80% admitted to using social media. A growing number of youths watch videos on OTT platforms other than YouTube.
Which medium has the largest share of ad expenditure in 2016?
Digital advertising will account for 12.7% of all ad spending in 2016, the agency estimated, up from 9.9% in 2015. Print media’s share will shrink from 32.4% to 29.7%. And TV will remain the dominant medium with a 47.1% share, up from 46.3%.
How big is Indian digital marketing?
The digital marketing sector is booming and expecting to grow at 27% in 2020 to cross the 17,000 crores mark. In 2020, India has around 700 million internet users, and the numbers are expected to grow to over 970 million users by 2025.
What are 6 types of social media?
What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.
What are the 5 social media?
Social media platforms in 2022
- Social media platforms in 2022. With new apps popping up every day, it can be a challenge to figure out which social media platforms will be most valuable for investing your time and money.
- YouTube.
- Facebook.
- Twitter.
- TikTok.
- Pinterest.
- Snapchat.
- LinkedIn.
Why is social media popular in India?
With over half of India’s population online and the number of Internet users on the rise, social media has become one of the most popular ways to connect with friends, family, business contacts, and potential clients or customers.
What age group is most active on Instagram in India?
18-24
Instagram stats
There are 69 million people on Instagram in India as of November 2018. People between the ages of 18-24 are the largest age group for Instagram, which shows that it really is a platform for young consumers – if you want to reach your younger audiences, Instagram is your go-to tool.
What is the most popular social media 2022?
The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.94 billion active users in 2022. That means that around three out of every four of the 3.96 billion social media users are active Facebook users.
How social media is affecting youth in India?
These are ages when social development and self-perceptions are shaped. There is already evidence that toxic social media exposure leads to depression, anxiety and low self-esteem in children.
What caused rise in use of digital media in India in 2016?
Which is the fastest growing among the major advertising media in India?
TV continues to garner a 41.8 per cent share in 2022 and has recovered fully, boosted by the airing of new content and sports events such as the Indian Premier League,” it said. The digital ad space is estimated to grow twice as fast as ad spending through television.
Is digital marketing booming in India?
What is the future of marketing in India?
According to statistics, the growth of the Indian e-commerce market is pushing to Rs 7 trillion by 2023 due to the pandemic and multiple lockdowns. This strongly suggests that the growth of digital marketing is on an upward trend and has positively impacted businesses as well as the lives of people.
Which social media do students use?
The most popular platform was Facebook, with 95.8% of students active on the platform. YouTube, Instagram, Twitter and LinkedIn were next in popularity, with usage rates of 77%, 71.3% and 69% respectively.
Which is the most used social media today?
Which demographic uses Instagram the most?
Instagram Demographics
- 48.4% of all Instagram users are female while 51.6% are male.
- 31.2% of Instagram users are 25-34-year-olds.
- Out of the 25-34 age group, 16.4% are male and 14.8% are female users.
- 31% of Instagram users are 18-24 years old.
- Out of them, 17.9% are male, while 13.1% are female users.