Why is minority influence important?
Minority influence enables individuals to change the opinions of others. We look at how it changes opinions and the factors that affect minority influence. Minority influence explains how a person is able to persuade members of a group to change their opinion.
What are examples of minority influence?
Unlike other forms of influence, minority influence is often thought of as a more innovative form of social change, because it usually involves a personal shift in private opinion. Examples of minority influence include the Civil Rights Movement in America and the anti-apartheid movement in South Africa.
What was the aim of Moscovici study?
Moscovici et al.
Aim: To investigate the effects of a consistent minority on a majority. Moscovici (1969) conducted a re-run of Asch’s experiment, but in reverse. Instead of one subject amongst a majority of confederates, he placed two confederates together with four genuine participants.
What are the three determinants of minority influence?
Psychologists have identified different factors that can enhance the effectiveness of a minority, including: consistency, commitment and flexibility. One of the most influential experiments of minority influence was conducted by Moscovici (1969).
How does minority influence benefit a team?
How does “minority influence” benefit a team? Statistical minorities simulate greater thought about issues. People who persist in the face of hardships and ridicule are viewed as particularly sincere, confident, and courageous, given that they are willing to risk social censure.
What was Moscovici study?
Moscovici (1969) investigated behavioral styles (consistent / inconsistent) on minority influence in his blue-green studies. He showed that a consistent minority was more successful than an inconsistent minority in changing the views of the majority.
How can a minority bring about social change?
Minorities bring about social change by being consistent, flexible and non-dogmatic. Through social crypto-amnesia and the snowball effect, gradually the minority turns into the majority. Dictators can bring about social change through power and through the process of obedience.
What are factors that lead to minority influence?