What is a white paper email?
They are meant to persuade prospective customers to choose your product or service simply on facts and evidence that it is a well-suited solution for the problem they’re facing. The goal of a whitepaper is to build trust with your audience and show them that the solution you’re offering to their problem is viable.
How do you promote a white paper email?
How to promote a white paper on your website
- Blog posts:
- Landing pages:
- Newsletter teasers:
- Email signature:
- Scheduled posts:
- Industry groups:
- Podcast features:
- Media partnerships:
What is in a whitepaper?
What is a White Paper? A white paper is a deeply researched report on a specific topic that presents a solution to a problem within an industry. It is usually written by a company to illustrate their knowledge and expertise through facts and evidence; however, it should not advertise or endorse a company’s product.
What is the purpose of whitepaper?
A white paper is a research-based report which offers a focused description of a complex topic and presents the point of view of the author or body represented by the author. The purpose of a white paper is to give readers understanding of an issue, which in turn helps them solve a problem or make a decision.
What is an example of a white paper?
The term “white papers” originated in England as government-issued documents. One famous example is the Churchill White Paper, commissioned by Winston Churchill in 1922. Today, the term is most commonly applied to “deep dive” style publications.
Why is it called a white paper?
A white paper is an authoritative report or guide that often addresses issues and how to solve them. The term originated when government papers were coded by color to indicate distribution, with white designated for public access.
How do you start a white paper?
7 Ways to Launch White Papers with a Bang
- Have a distribution plan at the ready. Before you launch a white paper, you need to have a plan.
- Create a landing page.
- Write a series of relevant posts to support and promote the paper.
- Write guest posts.
- Get reviews.
- Invite experts to guest post.
- Email it to your subscribers.
Why is it called white paper?
What makes a good whitepaper?
A good white paper serves multiple purposes at once. It must be well-researched, presenting and contextualizing information that your audience couldn’t find with a simple internet search. At the same time, it must craft a compelling narrative and keep your audience’s attention throughout.
What happens after a white paper?
White Papers are often published as Command Papers and may include a draft version of a Bill that is being planned. This provides a basis for further consultation and discussion with interested or affected groups and allows final changes to be made before a Bill is formally presented to Parliament.
What are the types of white papers?
Six different types of white paper – and how to write them
- The thought leadership white paper.
- The educational white paper.
- The market research white paper.
- The problem-solving white paper.
- The technical white paper.
- The visionary white paper.