What is commodification in communication?
Commodification is the transformation of the shape of the relationship, which is initially trafficked into things that are free of the commercial nature of the relationship. 1 Introduction.
What is commodification theory?
commodification, commoditization Within Marxist theory this refers to the production of commodities for exchange (via the market) as opposed to direct use by the producer. It signals the conversion of use-values into exchange-values and heralds a change in production relations.
What is commodification according to Karl Marx?
Commodification: The subordination of both private and public realms to the logic of capitalism. In this logic, such things as friendship, knowledge, women, etc. are understood only in terms of their monetary value. In this way, they are no longer treated as things with intrinsic worth but as commodities.
What is an example of commodification?
First, adolescents can be commodified directly and in ways that are problematic. For example, their labor can be commodified, but they also can be sold into slavery or have their bodies exchanged for prostitution, pornography, and other uses.
What is the definition commodification?
/kəˌmɒd.ɪ.fɪˈkeɪ.ʃən/ the fact that something is treated or considered as a commodity (= a product that can be bought and sold): the commodification of leisure in modern life.
Why is commodification important?
In conclusion, commodification brings advantages in the business environment, and provides opportunities for developing new products and services which meet the increasing demands of the customers for their changing needs and wishes.
What is the purpose of commodification?
Refers to the process of converting human, social or cultural value into market value, applied to goods, services, ideas, and other forms and products of human creativity that do not initially possess a market value.
What are three examples of commodification?
Commodification is often criticized on the grounds that some things ought not to be treated as commodities—for example, water, education, data, information, knowledge, human life, and animal life.
What is another word for commodification?
Commodification synonyms
In this page you can discover 7 synonyms, antonyms, idiomatic expressions, and related words for commodification, like: consumerism, objectification, social-relations, reification, institutionalisation, patriarchy and politicization.