What is the product mix of Samsung?

What is the product mix of Samsung?

Mobile devices- Smartphones like Samsung Galaxy series, Tablets, Wearables, Phones Accessories. Samsung Home Appliances- Refrigerators, Cooking Appliances, Washing Machines, Air conditioners, Vacuum cleaners. TV/AV – Samsung Television, Accessories, Audio and Video accessories.

What is an example of product line and product mix?

A product mix is a group of everything a company sells. However, the product line is a subset of the product mix. A product line refers to a unique product category or product brand a company offers. For example, Patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc.

Is product line and product mix same?

Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product lines, which are associated items that consumers tend to use together or think of as similar products or services.

What is product mix example?

Product Mix, another name as Product Assortment, refers to several products that a company offers to its customers. For example, a company might sell multiple lines of products, with the product lines being fairly similar, such as toothpaste, toothbrush, or mouthwash, and also other such toiletries.

What is a product mix?

A product mix is the total number of product lines and individual products or services offered by a company. Additionally referred to as product assortment or product portfolio. Product mixes vary from company to company.

What is Coca Cola’s product mix?

Coca-Cola Classic, Coca-Cola Zero Sugar, Fanta, Fanta Zero, Sprite, Sprite Zero, Diet Coke, Dr Pepper, Dr Pepper Zero, Powerade, Powerade Zero, Schweppes Water, Schweppes Mixers, Schweppes Lemonade, and Oasis are some of its popular products (The Coca-Cola Company, 2022).

What is product mix of Coca Cola?

For example, The Coca-Cola Company has its signature Coca-Cola brand, featuring original Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, etc. This would be described as a product line, while their product mix consists of their Coca-Cola, Dr. Pepper, Glaceau Smartwater, Sprite (and so on) product lines.

What is the product mix of Nestle?

1. Product mix. Baby foods, cereals, chocolate & confectionery, bottled water, coffee, cuisine, chilled & frozen food, beverages, dairy, food service, healthcare nutrition, ice cream, and pet care are just a few of Nestle’s product categories (Nestle, 2021). Its portfolio includes around 2000 brands.

What is Apple’s product mix?

Apple marketing mix (Apple’s 7Ps of marketing) comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence.

What is the product mix of apple?

How Apple uses the 4Ps?

Marketing mix focuses on specific 4Ps variables of product, price, place, and promotion. In developing its marketing mix, Apple uses a strategy that promotes premium branding. This approach aims to focus on the premium brand and ensure that all 4Ps support the maintenance of a strong brand image.

What is the product mix of Amul?

Product mix of Amul includes Milk, Bread Spreads, Cheese, Dahi, Ghee, Mithai, Ice-Cream,Paneer and Beverages. The product line and product depth of Amul Milk is shown below. For health conscious people who usually travel long distances.

What is the marketing mix of Coca Cola?

Coca Cola follows a price discrimination strategy in its marketing mix. This means that they charge different prices for products in different segments. The beverage market is considered an oligopoly, with a small number of sellers and a large number of purchasers.

What is the product mix of Patanjali?

Product Mix of Patanjali Foods Ltd. Company

What is the product mix of Pepsi?

The brands include Pepsi, Mountain Dew, Tropicana Fruit Juices, Gatorade Isotonic Sports Beverage, Lipton tea, Sierra Mist, Dole, and SoBe; moreover, PAB licenses and sells tea, coffee, and water products in a joint venture with Starbucks and Unilever, which allows it to get a higher profit but does not expand its …