What is meant by selective exposure?
Selective exposure is the phenomenon whereby people choose to focus on information in their environment that is congruent with and confirms their current attitudes in order to avoid or reduce cognitive dissonance (Festinger, 1962).
What is meant by selective exposure in marketing?
Marketing dictionary
the perception by an individual of certain, more relevant, facts or advertisements but not of others; also called Selective Perception.
What is selective exposure in mass communication?
Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals’ tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.
What is selective exposure quizlet?
Selective exposure. – The process by which individuals screen out messages that do not conform to their own biases. – result: individuals are more likely to read, listen to, or view a piece of info the more it supports their opinion.
What is an example of selective perception?
Selective perception is the tendency not to notice and more quickly forget stimuli that cause emotional discomfort and contradict our prior beliefs. For example, a teacher may have a favorite student because they are biased by in-group favoritism. The teacher ignores the student’s poor attainment.
What are the three selective processes?
Attitudes, Selective Exposure, and Confirmation Bias.
Why is selective exposure theory important?
Individual versus group decision-making. Selective exposure can affect the decisions people make because people may not be willing to change their views and beliefs. Changing beliefs about one’s self, other people, and the world are three variables to why people fear new information.
Which of the following is an example of selective exposure quizlet?
12 Which of the following is an example of selective exposure? A news consumer chooses a media outlet that confirms his or her preexisting views.
What are the four types of selectivity?
Terms in this set (4)
- Selective Exposure. Choosing media channels that are in agreement with your worldviews and ignoring those that don’t.
- Selective Attention. People tend to pay attention to parts of a message that fits their worldviews and avoid those they don’t.
- Selective Retention.
- Selective Perception.
What causes selective perception?
Experts say that the factors influencing selective perception include previous experience, attitudes, conditioning, gender, age, race and emotional state. The selective perception theory holds that we filter stimuli both consciously and unconsciously as we perceive stimuli.
Why is selective perception important?
Selective perception optimizes your cognitive resources and focuses them on something that you expect to happen. In addition, your emotions have a lot to do with this process. You create a parallel scenario to work with, which can be more or less similar to what actually happens.
What is selective process?
Selective processes are the means by which individuals’ preexisting beliefs shape their use of information in a complex environment. Current interests and opinions influence the acquisition (selective exposure), evaluation (selective perception), and retention (selective memory) of political information.
Which is the best example of selective perception?
What are the 4 steps of selective process theory?
Selective process theory is comprised of four steps: selective exposure, attention, perception and retention. Through selective processes theory, individuals interpret the media in their own way and tend to avoid messages that do not confirm their beliefs.
What are the three general guidelines of effective persuasion?
Three Elements of Persuasion – Ethos, Pathos, logos.
What three factors determine the likelihood of persuasion by the media?
source characteristics.
What’s another word for selectivity?
In this page you can discover 12 synonyms, antonyms, idiomatic expressions, and related words for selectivity, like: cooperativity, reactivity, quantification, discrimination, refinement, selectiveness, precise, specificity, sensitivity, enantioselectivity and heterogeneity.
What do you mean by selectivity?
selectivity. / (sɪˌlɛkˈtɪvɪtɪ) / noun. the state or quality of being selective. the degree to which a radio receiver or other circuit can respond to and separate the frequency of a desired signal from other frequencies by tuning.
What is selective perception examples?
How do you explain selective perception?
Selective perception is the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints. It is a broad term to identify the behavior all people exhibit to tend to “see things” based on their particular frame of reference.
What are the 4 methods of persuasion?
4 modes of persuasion
- Ethos. Ethos relies on credibility as the method for convincing others.
- Pathos. Pathos is a mode of persuasion that appeals to the human emotions.
- Logos. Logos appeals to the logical side of the audience members, and using logos can help establish the ethos in writing.
- Kairos.
What are the 4 factors of persuasion?
The ingredients of persuasion: 1) the communicator 2) the message 3) how the message is communicated 4) the audience.
Which method of persuasion is the most effective?
Most simply, pathos is the appeal to our human emotions. We’re more often moved by our emotions than by logic or common sense, so pathos is a powerful mode of persuasion.
What do you mean by selective?
se·lec·tive sə-ˈlek-tiv. : of, relating to, or characterized by selection : selecting or tending to select. : highly specific in activity or effect. selective pesticides. selective absorption.
What is the opposite of selective?
Opposite of fussy, having particular tastes or whims. indiscriminate. unselective. careless. nonselective.