How do I add an event tracking in Google Analytics?
Use a single tag to measure clicks
- Click Tags. New.
- Click Tag Configuration. Google Analytics – Universal Analytics.
- Set Track Type to Event.
- Complete the Event Tracking Parameters: Category: Nav. Action: Select.
- Click Triggering and select the trigger that you created in step 3, titled “Trigger – Nav Clicks”.
- Save the tag.
How do I see event values in Google Analytics?
If you have already set up event tracking, then you can see the values of the ‘event action’ in Google Analytics by following the steps below: Step-1: Navigate to Behavior > Events > Top Events reports of your GA reporting view. Note: Google Analytics report ‘event action’ as a dimension in its reports.
How do I track events in Google Analytics 4?
When you add the Google Analytics 4 tag to your website, it will automatically track a number of events when someone views a page. For example, Google Analytics will automatically track an event when someone spends at least 10 seconds on your website.
What is the difference between GTAG js and Analytics js?
Unlike analytics. js, gtag. js doesn’t use trackers to send data to Google Analytics. It sends data to Google Analytics properties identified by their IDs set by the config command.
Can Google Analytics track button clicks?
If lead generation is a goal of your website, then you’ll want to track how often the button on your contact or lead generation forms is clicked. Google Analytics doesn’t track a click on a button out of the box. It’s something we need to configure in Google Tag Manager.
What is Event action Google Analytics?
An event allows you to measure a distinct user interaction on a website or app. For example, loading a page, clicking a link, and completing a purchase are all interactions you can measure with events.
How do I send custom events to Google Analytics?
In Google Analytics 4, go to Configure > Custom Definitions. Since we sent 2 custom parameters with the menu link click, we must register them both here.
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Click the Create Custom Dimensions button and then enter:
- The name of the parameter. You can enter whatever you want.
- Scope.
- Event parameter.
What are event parameters in Google Analytics?
Understand event parameters
Parameters provide additional information about the ways users interact with your website. For example, when someone views a product you sell, you can include parameters that describe the product they viewed, such as the name, category, and price.
Is Google Analytics 4 ready to be used?
It’s official: You must switch to Google Analytics 4 by July 2023. Google has officially announced that “Universal Analytics” (Google Analytics as your currently know it) will officially be sunsetting in July 2023. This means all websites should be preparing for the switch over to Google Analytics 4.
What is the difference between Universal Analytics and GA4?
Universal Analytics highlights Total Users (shown as Users) in most reports, whereas GA4 focuses on Active Users (also shown as Users). So, while the term Users appears the same, the calculation for this metric is different between UA and GA4 since UA is using Total Users and GA4 is using Active Users.
Should I use GTAG or GA?
So if you want to install Google Analytics by adding its code directly to the source code of your website, always go with GTAG. In fact, this is the library that is displayed in the interface of Google Analytics. But if you ask me, I would always recommend installing Google Analytics with Google Tag Manager.
Should I use GTAG js?
Consider gtag. js if you are unable to use Google Tag Manager, or the following capabilities are important to you: The ability to install tags directly on your web page, without the ramp-up time of setting up a tag management system.
What are the three elements of event tracking?
Home FAQ What Are The Three Elements Of Event Tracking? Category, action, and label are three generic names of event tracking Event tracking is a method available in Google Analytics. In this, you can record user interactions with various web elements like a menu system driven by Flash.
What’s the difference between Google Analytics and Google Tag Manager?
Google Analytics is the tracking tool, while Google Tag Manager is the mediator between your website and the tracking tool. In other words, Google Analytics collects, stores, and analyzes data. Google Tag Manager sends the data from your website to Google Analytics (or other tools) in the form of Tags.
What are Events & custom events in Google Analytics?
The following types of events require some implementation in order to see them in Analytics:
- Recommended events are events that you implement, but that have predefined names and parameters. These events unlock existing and future reporting capabilities.
- Custom events are events that you define.
Does Google Analytics have an API?
The Google Analytics Reporting API v4 provides programmatic methods to access report data in Google Analytics (Universal Analytics properties only). With the Google Analytics Reporting API, you can: Build custom dashboards to display Google Analytics data. Automate complex reporting tasks to save time.
How do Google Analytics events work?
Events in Google Analytics are user interactions on your website that cannot be tracked as pageviews within a session. Any activity that users take on a page of your website is considered an ‘event’ or ‘event hit’. For example: Button clicks.
How many events can you track in GA4?
Also, there is a limit of 500 unique event names per client ID (a.k.a. app instance, a visitor/user). So, speaking of custom event tracking, let’s look at the example where we want to measure clicks on menu links on a website.
Why is GA4 better than GA?
#1 You can quickly detect anomalies in data collection. For example, if GA3 reports 100 newsletter sign-ups, but GA4 reports only ten sign-ups during the same period, one of the GA versions is not collecting data correctly. Without such a comparison, you may never know whether your GA4 property is set up correctly.
Why is GA4 better than UA?
Universal Analytics tracks screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two.
Will GA4 replace Universal Analytics?
GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. And now – in 2022 – Google announced that GA4 will be the only option beginning on July 1, 2023.
Does GTM replace GA?
Google Tag Manager does not replace Google Analytics.
Instead, it helps users to easily add Google Analytics tracking codes (tags) to your website, deploy GA code snippets and define rules, when each tag must fire. Google Tag Manager is the middle-man of your digital analytics implementation on any website.
Can I use both GTAG and GTM?
Having both hardcoded Google Analytics and Google Tag Manager on your site in and of themselves is not an issue. You’ll ultimately need to make sure you’re not duplicating your efforts and consequently duplicating your data. If you need to have both, then yes, you can.
Do you need GTAG js If you have GTM?
Google Ads and Google Marketing Platform tags are fully supported by Tag Manager, and there is no need to deploy additional gtag. js-based code on your site if Tag Manager is already in use.
Is GTAG the same as Google Analytics?
They are totally two different things that serve two very different purposes. Google Tag Manager lets you manage various Javascript tracking codes (also known as Tags) on your website. Google Analytics tracking code is one of those tags. Google Analytics is an analytics tool that provides reports.