How do you come up with a strong brand name?

How do you come up with a strong brand name?

Ideally, you want something that’s: Meaningful: It communicates your brand essence, conjures an image, and cultivates a positive emotional connection. Distinctive: It is unique, memorable, and stands out from your competitors. Accessible: People can easily interpret it, say it, spell it, or Google it.

How do I find my catchy name?

Are you looking for a creative name?

1. Use a Metaphor. One way to make sure you leave a visual impression is by using a metaphor.
2. Combine Words.
3. Do The Opposite.
4. It’s right when it sounds right.
5. Change A Few Things.
6. Pronunciation.
7. Be wary of cultural differences.
8. Play With Words.

How do I create a new brand name?

10 tips for effective brand names

1. START WITH THE END IN MIND. As with all marketing, a clear brief is critical to success.
2. THINK BIG FROM THE START.
3. BUILD ON BRAND TRUTH.
4. PLAY AROUND WITH WORDS.
5. ADD SOME PERSONALITY.
6. USE ‘PARALLEL PROCESSING’
7. LESS IS MORE.
8. THINK PROTECTION BEFORE YOU GO TOO FAR.

What are the characteristics of an ideal brand name?

Ideally, a brand name should be:

• Short and simple.
• Easy to spell, pronounce and remember.
• Pronounceable in only one way.
• Indicative of the benefits of the product or service.
• Easy to adapt to packaging and labelling requirements or to any form of advertising.
• Non-offensive or negative.
• Unlikely to become dated.

What are the 7 types of brand name?

Types of Brand Names

• Descriptive Brand Names. Descriptive names are those that readily convey the product or service offered by a company.
• Evocative Brand Names.
• Invented Brand Names.
• Lexical Brand Names.
• Acronymic Brand Names.
• Geographical Brand Names.
• Founder Brand Names.

What makes a brand name catchy?

While other monikers can have depth and meaning, “catchy” names are designed to stay firmly within the mind of your target customer, no matter how many opposing titles they might see. These are the titles that are inherently memorable. Some of the best names even become synonymous with the thing they represent.

How do I find a unique name?

For help, check out our five tips below.

1. Last name switcheroo. Break the rules by using a last name as a first name.
2. A look back to the past. Consider looking at baby names of the past to find a unique name for the future.
3. Get into character.
4. Think outside the box.
5. Get exotic.

How do I make my name unique?

Things to Consider When Creating a Unique Name

1. The length of the name and how many syllables it has.
2. How easy it is to spell.
3. How easy it is to pronounce.
4. Your child’s initials.
5. The names of your other children.
6. Whether you want the name to be gender-neutral.
7. Your child’s last name and how it sounds with the first.

What is catchy name?

If you describe a tune, name, or advertisement as catchy, you mean that it is attractive and easy to remember.

How do you create a unique name?

What are 5 characteristics of good brand names?

5 Characteristics of Strong Brand Names

• Distinctive. In order to be memorable, stand out from the competition, and avoid confusion among your target audiences, a strong brand name must be distinct—especially within your industry.
• Authentic. Authenticity is more important now than ever before.
• Memorable.
• Enduring.
• Defensible.

What are the 9 characteristics of features of a good brand name?

Features Of Good Brand Name

• Simple and easy to pronounce. Simplicity is the main feature of good brand name.
• Short. A good brand name should be short.
• Easy to recognize and remember. Brand name or symbol should be easy to remember and recognize.
• New and attractive.
• Legally safe.
• Suggestive.
• Should not be obscene.

What is descriptive brand name?

Descriptive brand name: a brand name that clearly describes what it refers to (e.g., a feature, product, service, or organization) Often contrasted with. Abstract brand name: a brand name with no apparent connection to the underlying brand. Suggestive brand name: a brand name that evokes a quality of the underlying …

What are 3 types of brand names?

Brand names fall into three fundamental categories: descriptive, suggestive, and empty vessel. The three categories are like archetypes.

What are the 5 key features of a brand?

Five Key Brand Elements:

• Brand Position.
• Brand Promise.
• Brand Personality.
• Brand Story.
• Brand Associations.

How do I make my company name clever?

How to come up with a business name: brainstorming tips

1. Write out your story.
2. Take a personal inventory.
3. Look at other business names in your industry.
4. Look at other industry business names.
5. Do an emotional brainstorm.
6. Check the thesaurus.
7. Mull over mythology, movies & legends.
8. Use a business name generator.

What are some catchy brand names?

Catchy business name ideas

• Groupon.
• Influitive.
• Spinfluence.
• Intellivision.
• Perficient (proficient, perfect, efficient)
• Omnilert.
• Technologent.
• Securiteam.

What is a rare name?

Rare Baby Names You’ll Fall In Love With

• Noe. Shutterstock. Pronounced “NO-e,” this name is a variation of the more popular Noah.
• Melina. Shutterstock.
• Niko. Shutterstock.
• Cassandra. Shutterstock.
• Sage. Shutterstock.
• Renata. Shutterstock.
• Lennon. Shutterstock.
• Viviana. Shutterstock.

What makes a name sound good?

Satisfying to pronounce. A good name has “mouthfeel”, meaning that people like the way it sounds and are therefore more willing to use it. 6. Suitable for “brandplay.” The best names have creative “legs”—they readily lend themselves to great storytelling, graphics, PR, advertising, and other communications.

What are some creative names?

Aria.

What are the unique names?

We’ve put together lists of great unique baby names for boys and girls, as well as unisex names, to help you narrow the field.
…
Here are some lovely unique names to consider:

• Aminah.
• Belinda.
• Chantria.
• Cinzia.
• Cressida.
• Dionne.
• Haruko.
• Houda.

How do you brainstorm a business name?

7 creative business naming brainstorming tips

1. 7 business naming tips. Ready to come up with a business name for your new venture, but not sure where to start?
2. Perform a word dump.
3. Try alternate spelling.
4. Use a thesaurus.
5. Create a mood board.
6. Play with foreign languages.
7. Take a drive.
8. Hold a focus group.

What are the 4 qualities of a good brand name?

4 Important Qualities of a Good Brand Name

• (i) Simple and Short:
• (ii) Easily Pronunceable:
• (iii) Suggestive:
• (iv) Distinctive:

What are the six characteristics of good brand name?

Define the objectives of branding in terms of six criterions – descriptive, suggestive, compound, classical, arbitrary and fanciful. It Is essential to recognize the role of brand within the corporate branding strategy and the relation of brand to other brand and products.

What are the four categories of brand names?

What Are 4 Types of Brands? There are numerous types of brands, but the four most common ones include corporate brands, personal brands, product brands, and service brands.