How do I design a brochure?

You want to keep your background subtle and avoid using white text on dark colors maximize photoz and art whenever possible.

Table of Contents

How do I design an attractive brochure?

7 Things to Consider for Effective Brochure Design

Determine your purpose.
Know your brochure folds.
Review your copy.
Choose your fonts.
Know your paper stock and coating.
Use high resolution photos.
Include a call-to-action.

What makes a good brochure design?

Each brochure should contain the following elements: a headline, brand elements, contact information, a call to action, text, and visuals. Each of them should be placed strategically, and that is what makes a good brochure design.

What is the format of a brochure?

The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).

What two most essential things should a brochure include?

Don’t ignore the basics when creating a brochure; it should include standard information, such as company name, at least two types of contact information, a logo and tagline. It should also include a headline on the front and two or three brief items outlining benefits your organization can provide.

How many pages should a brochure have?

There are no hard and fast rules, but some brochure printing experts say it should be between 3-32 pages long. More than that and you’re approaching novella or ebook length.

What makes a brochure successful?

To be effective, your sales brochure needs to get attention, get the prospect interested enough to read further, raise their desire for the product or service, and get them to take a specific action such as buy now, call and make an appointment, visit your website, or return a postcard.

What should be on the front page of a brochure?

The headline on the front of your brochure should always include the interests and perceived problems of your targeted audience, and be followed by the solutions you can provide. Many business owners mistakenly lead with their company’s basic information.

How do you end a brochure?

The conclusion of the brochure should be the largest and strongest selling point in the brochure. Read the material that you have already used in your brochure. Make sure that you have listed all of the points and reasons for the reader to do what you suggest or buy what you sell in the brochure.

What is standard brochure size?

There are four standard brochure sizes: 8.5 x 11, 8.5 x 14, 11 x 17, and 11 x 25.5. Choose a size that matches the quantity of information you want to get across.

What are the key elements of a brochure?

8 Key Brochure Design Elements

Command Attention With the Cover.
Attract Attention With Compelling Text.
Set the Tone With Color.
Choose the Right Font and Font Size.
Use White Space Strategically.
Organize With Boxes.
Choose an Appropriate Fold.
Bring the Brochure to Life with Photographs.

What is inside a brochure?

In a brochure, a reader will see the pictures first, and then the headlines, charts and graphs, captions, before finally moving to body text. Therefore, a brochure must be so prepared that a reader can have an idea of the content by just having a look at the pictures and the headlines.

What is the best font for a brochure?

Helvetica

Helvetica is generally used sans serif type that is easy to read, making it the right choice for brochures. Also, there are plenty of commercial brands that use Helvetica such as Panasonic, Toyota, Harley Davidson and more. In short, Helvetica is one of the most popular typefaces in the world.

What is A4 fold brochure called?

What Is an Accordion Fold Brochure? The accordion fold divides your brochure into four panels which fold on top of one another, like an accordion.

What are the three elements of an effective brochure?

To connect with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Chances are your prospects have very short attention spans.
Compelling content.
Powerful call to action.

What is the most important part of brochure?

Contact Information. This is, perhaps, the single most important element to get right on your brochure. Without this piece, it will be impossible for consumers to reach you about your product or service. List your business’s name, your name, an address, a phone number, an email and a website, if available.

What is the best size for a brochure?

8.5” x 11”
One of the most popular standard brochure sizes is the 8.5” x 11”, letter size. This size provides a perfectly balanced area for visual design and detailed text. Thus, it is frequently used for general purposes, especially product and service information.

Which font is most pleasing to the eye?

Best fonts for reading

Times New Roman. For many, Times New Roman has become the default font for print and web documents.
Verdana.
Arial.
Tahoma.
Helvetica.
Calibri.
Verdana.
Lucida Sans (PC) or Lucida Grande (Mac)

What are the four types of brochures?

Brochures

Gate-Fold. These brochures are used quite seldom because they are a little expensive than the traditional brochure graphic designs.
Bi-Fold. This is the most commonly used brochure type among companies.
Tri-Fold. This brochure is exactly what the name suggests.
Z-Fold.

Which type of brochure is best?

Double Gate Fold
Being one of the most appealing kinds of brochures, it is the best selection to present a variety of images.

What are the most important parts of a brochure?

5 Essential Elements every brochure must have

Attention grabbing headlines.
Points of differences.
Make your brochure educational.
Back up your claims with hard evidence.
Make your reader want to take action.

What is the best font size for a brochure?

between 9 and 10.5 points
Correctly sizing fonts also can be tricky for newcomers — unlike the 12-point font size we all use in Microsoft Word, the sweet spot for brochure body text is between 9 and 10.5 points. Anything larger looks clunky. Make your content skimmable.

What color font is easiest to read?

Their general findings were: 1) Black and white were consistently rated as the most readable; 2) Color combinations that included black were rated more readable than those that did not; and 3) Darker text on lighter backgrounds were rated higher than lighter text on darker backgrounds.

Can a brochure be 2 pages?

2-Page brochures are an efficient way to market your product and inform your client.

How do I design a brochure?