What percentage of Indians are on social media?

What percentage of Indians are on social media?

In 2020, over 50 percent of India’s population was accessing social networks. It was estimated that by 2025, this penetration of social networks would be 67 percent of the country’s population.

When did social media boom in India?

Use and growth, 2014-19

Next was Facebook, in existence in India since 2006, which is used by 32%, followed closely by YouTube that started in 2005, at 31%. Instagram, which arrived on the scene in 2010, was used by 15% adults, and Twitter, operating since 2006, was the least popular with 12% users.

How many Indian population uses social media?

With the ease of internet access, the number of active social media users in India stood at 330 million in 2019 and it is expected to reach 448 million by 2023. 290 million active social media users in India access social networks through their mobile devices.

Which social media has most users in India?

Social media users were the highest across India as of February 2021 for messaging app Whatsapp, at 530 million. YouTube followed during the same time, with Facebook ranking third.

How many teenagers use social media in India?

According to the data majority Indian youth comprising 85% of non – adult users have access to smartphones. Most of them are online five hours a day and 80% admitted to using social media. A growing number of youths watch videos on OTT platforms other than YouTube.

How many people are using social media in India 2022?

467.0 million social
There were 467.0 million social media users in India in January 2022.

What caused the rise in use of digital media in India in 2016?

The pandemic fuelled the adoption rate of digital in India coupled with the high consumption of digital video and the growth of regional content.

How social media evolved in India?

Orkut: This site was the start of social media in India. soon, it became one of the most popular site amongst youngsters. It was talked about by all. It emphasized on connecting with current friends, reconnecting with old friends and some got new friends too.

How many people use social media 2021 India?

448.0 million social
There were 448.0 million social media users in India in January 2021. The number of social media users in India increased by 78 million (+21%) between 2020 and 2021. The number of social media users in India was equivalent to 32.3% of the total population in January 2021.

What percent of India is on Twitter?

“But the Twitter population in India represents a much smaller share of social network users in the country, at 17 per cent and just 8.8 per cent of Internet users,” it added.

What are the top 4 social media platforms in India in 2018?

A Closer Look at the Top 15 Social Networks

• 1. Facebook – 2.74 Billion Active Users.
• YouTube – 2.291 Billion Active Users.
• WhatsApp – 2.0 Billion Active Users.
• 4. Facebook Messenger – 1.3 Billion Active Users.
• Instagram – 1.221 Billion Active Users.
• Weixin/WeChat – 1.213 Billion Active Users.
• TikTok – 689 Million Active Users.

What are the statistics of social media?

More than half of the world now uses social media (59%) 4.70 billion people around the world now use social media, 227 million new users have come online within the last 12 months. The average daily time spent using social media is 2h 29m.

Which medium has the largest share of ad expenditure in 2016?

Digital advertising will account for 12.7% of all ad spending in 2016, the agency estimated, up from 9.9% in 2015. Print media’s share will shrink from 32.4% to 29.7%. And TV will remain the dominant medium with a 47.1% share, up from 46.3%.

How big is Indian digital marketing?

The digital marketing sector is booming and expecting to grow at 27% in 2020 to cross the 17,000 crores mark. In 2020, India has around 700 million internet users, and the numbers are expected to grow to over 970 million users by 2025.

How many people use social media 2022 India?

467.0 million social media
Social media statistics for India in 2022

What were the top 3 social media sites in the 2000’s?

4 Social Media Sites That Were Popular In The 2000’s You Probably Forgot About

• Myspace. For many of us, Myspace was the gateway to the world of social media.
• AIM. AOL Instant Messenger was a hub of anonymous chat rooms back in 2010 which was a meeting ground for people to meet digitally and communicate.
• Neopets.
• Friendster.

What percentage of Indians are on Instagram?

What are the 5 social media?

Social media platforms in 2022

• Social media platforms in 2022. With new apps popping up every day, it can be a challenge to figure out which social media platforms will be most valuable for investing your time and money.
• YouTube.
• Facebook.
• Twitter.
• TikTok.
• Pinterest.
• Snapchat.
• LinkedIn.

What are the top 5 social media platform?

The rankings on our list are based on the number of Monthly Active Users (MAUs).

• 1. Facebook — 2.9 billion MAUs.
• YouTube — 2.2 billion MAUs.
• WhatsApp — 2 billion MAUs.
• Instagram — 2 billion MAUs.
• WeChat — 1.26 billion MAUs.
• TikTok — 1 billion MAUs.
• Sina Weibo — 573 million MAUs.
• QQ — 538.91 million MAUs.

Which country use social media most 2022?

China
Social media is used by 85% of the world’s 5.27 billion mobile phone users. China, with 1,021 million users, is the country with the most social media users as of 2022. India ranks second with 755 million, and the United States makes it to the third spot with 302 million users.

What caused rise in use of digital media in India in 2016?

Which media has the highest reach in India?

YouTube had an advertising reach of around 467 million users across India as of February 2022. This was the largest audience reached via ads recorded in the country that year. Facebook followed with approximately 330 million users respectively during the same time period.

Is digital marketing booming in India?

What is the growth rate of digital marketing in India?

Moreover, the digital advertising industry reached a market size of Rs 21,353 crore in 2021 from Rs 15,782 crore in 2020, growing at 35.3%, owing to the accelerated business and consumer shift towards digital. Digital media is expected to have a 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023.

What social media was popular in 2010?

While Facebook was undoubtedly the king of social in 2010, there were also a variety of apps making moves on the scene: chat platform AIM, discovery engine StumbleUpon, and social game Club Penguin.